MArketing Consultants & Fractional CMO resource
Fresh strategy ideas & implementation support from marketing experts
About us
The POOL provides flexible, affordable marketing expertise, helping businesses quickly tackle their business & marketing challenges.
We’ve decades of marketing leadership experience, having held Chief/Director/Head of roles both in-house & agency side for many well-loved global & UK brands.
We’re straight talking, business smart and obsess on achieving positive business outcomes.
Marketing headaches solved
- Hiring senior, permanent marketers.
- Appointing consultants & agencies
- It’s time consuming, costly and can bring uncertainty.
- Traditional consultants & agencies deliver great strategies, but often have less focus on implementation & impact.
In house experience = quicker REsults
As a collective of senior marketers, we work with founders, boards & teams to quickly tackle:
- Marketing strategy reboots
- New product/service launches
- Brand positioning & Commercial marketing
- E-commerce & CRM design
- Support over-stretched teams
- New project kick offs
- Agency selection & management
Decades of in-house experience, plus a heap of professional marketing qualifications, ensures we provoke the right conversations, and focus efforts in the right place to deliver your commercial goals.
EXPERTISE
our approach
We pride ourselves on our down-to-earth, collaborative approach, hard focussed on delivering impact.
Our tried & tested, data driven planning and implementation approach has been used to launch and grow dozens of products & services.
Once you’ve shared some background on your need, we’ll scope out a resource proposal.
This may be one individual, or a combination of the team, to bring the relevant expertise or sector experience to your challenge. We’re fully transparent on our pricing, and will adapt fee proposals to best suit your needs.
When needed we also call upon our little black book of proven & trusted partners & suppliers. They’ve delivered for us over the years, taking the risk out of you bringing on new suppliers.
OUR SERVICES
You might have a clear idea of your needs, or you may require our help defining the challenge and its solution. We can guide you through this process with a complimentary consultation.
While every business is unique, here are the ways we typically help:
FRACTIONAL CMO
Securing the experience & expertise of a full-time CMO typically requires investing in a salary upwards of six figures.
A Fractional CMO provides senior expertise on a part time basis, often a more affordable
investment for businesses juggling cost decisions with growth ambitions.
Get the support of a seasoned marketing professional who can identify and navigate your
marketing & customer challenges.
They’ll provide board level support and input, and leadership and mentorship to your
marketing team, over an agreed number of days per month
Consulting & project management
Got a specific strategy or project to be delivered? But no capacity or expertise in-house.
One, or more of our team will work together to scope a solution and delivery plan, bringing a breadth and depth of experience to your challenge.
For smaller organisations with limited in-house marketing resource we offer a 1-day Growth workshop. We’ll identify opportunities and map out an implementation plan.
Agency management & Selection
Ensuring you have the right agency partners & model is vital to getting a return on your
investment in them.
Establishing and maintaining healthy relationships with them is key to unlocking the special
magic you hired them for in the first place.
Our Agency Management specialist supports you to ensure your partner relationships are set up
to deliver better business impact.
Find out more here –
Our experience
Every talent in The POOL is proven to be super adaptable, all successfully transitioning across different sectors, delivering strategies that get RESULTS.
We are a vetted, tight-knit network of former colleagues & partners.
We’ve had the responsibility of being guardians of some of the world’s most recognisable brands.
We’ve each been personally accountable for £millions of marketing investment. So we have a great understanding of what works…….. and just as importantly, what doesn’t.
